Let‘s admit it. It’s a fact we can’t ignore. Our consumer behavior has a big impact on the planet. What we consume, where we purchase, how much we throw away etc. In the fashion industry, there is a lot of fast fashion: cheap and trendy, disposable fashion. Unfortunately, this also means there is a lot of mass production and this is bad news for the environment. Luckily there is a way we can reduce this mass production. The answer is pre-owned and vintage fashion. Want to know why it contributes to a better planet? Keep on reading!

Reduces chemical pollution
Every new item needs production and pollutes in some way. Why? Because pollution can take place at every stage of the production process. From extraction of materials to manufacturing and transport. There is exploitation of natural sources and toxic chemicals are sometimes used. These toxic chemicals are often released into the environment and the water streams. 

Decreases the demand
By purchasing a pre-owned or vintage item, the demand for new items will decrease and therefore the demand to create those new items. 

Saves water & energy
As mentioned before, natural resources are needed to create a new item. A pre-loved or vintage item was already produced. If you can extend the lifetime of a beautiful and high-quality luxury item ánd by that can help by saving water & energy, why buy a new one? 

Another benefit is that it reduces the amount of waste. However, we can imagine you will not want to throw away your luxury designer piece when you are tired of it. Especially not if instead you can earn money by selling it! 

By reusing what already exists you contribute to a better planet and your wallet will also be grateful to you!