We're using Entupy to make sure that all our bags are authentic bags.

Entrupy Authentication uses a combination of artificial intelligence and microscopy to objectively assess the authenticity of an item. When the item is scanned using a proprietary device and app, a set of microscopic images are collected and analyzed by machine learning algorithms trained with millions of microscopic images from known-authentic and known-counterfeit products.

The AI will verify the authenticity of the item. Each scan from an Entrupy device becomes part of the database, further training the algorithms and making solutions smarter and more accurate.

Entrupy Authentication has a 99.1 percent accuracy rate.

Entrupy’s technology was developed by a highly credentialed team of data scientists including two PhDs, who conducted four years of extensive research in conjunction with New York University. The technology is driven by artificial intelligence and machine learning algorithms trained with millions of microscopic images collected from known authentic and fake items. These technologies ensure the solution is completely objective. It never gets tired, it doesn’t have opinions, there are no such things as “bad days,” and it will never let personal feelings interfere with its decisions. And with every item scanned, Entrupy’s database grows and the algorithms get smarter, enabling ever-increasing accuracy.